Basic WordPress Site and Hosting Package

We will create for you a modern, mobile friendly website in WordPress that looks great and loads fast. The look will convince people you have a professional business that will solve their problems and it will load fast enough on mobile phones and desktops that people will stay to see your content. You know what your basic sales proposition is and why customers come to see you. You have seen at least a couple of sites that you want to emulate. We gather your materials from you and create something you like. If you don’t have your logo or you content ideas built out, we have additional services to fill those gaps.

Basic Cost and Deliverables

$997 Basic turnkey development

Items included

  • Full WordPress development including all necessary plugins that can be maintained by the client or by us.
  • 5-10 pages of content including a privacy policy, about us page, contact us information. The content should be mostly written ahead of time. (It does not include extensive page content writing.)
  • All accounts and domain names will be created using a single email designated for that purpose

Criteria:

  • The organization has a relatively clear call to action or statement of value for site visitors that needs minimal editing
  • We can quickly select a look and feel based on available themes or on three external sites that you like the look and feel of
  • We must be provided with or create an email such as [email protected] or [email protected] that we (Hutton Advertising) can access for the purposes setting up any accounts. The organization, rather than an individual, will have control of who accesses the email address or the person that receives forwards. This approach will allow you control over any accounts setup for the website.

$97 per month for hosting on world class servers including monthly site updates and maintenance. Email services are not included.

$85/hr standard fee for custom work and maintenance.

Other Services:
Content creation
SEO
Local Search Listing Management
Digital Ads

Benefits and Features of Our Sites and Hosting

Secure Account Creation and Leaving Ultimate Control with You

  • We will provide you with login information for each and every account we create on your behalf–such as for Google Analytics, Yelp, Google My Business, etc.
  • Since we will use an organizational email, rather than a personal email (or forward) or an email associated with our company, you will be able keep control of your accounts regardless of the status of our business relationship.
  • When we setup 2-factor authentication, we will create emergency backup codes and provide them to you so that 2-factor authentication does not prevent your access to the accounts..

Security and Backups

Let’s prevent problems before they occur and have a system to recover if something happens or if something goes wrong.

  • Server software is automatically updated on a daily basis.
  • Automatic WordPress, plugin, and theme updates (attackers use loopholes from outdated code to attack sites.)
  • WAF firewall installed to block many attacks before they get to the website. This approach looks for commands in request that might be bogus and blocks them.
  • SSL certificate automatically maintained to protect user input data such as passwords and personal information.
  • Site form plugin that reduces spam (and therefore reduces phishing attacks where they try to get you to give them login credentials.)
  • Server runs php 8.0–the most secure version (and the latest and fastest version) of php–which the language the WordPress is written in.
  • Automatic backups–Daily backups stored for a month or more. Weekly backs up stored for 3 months and monthly backups for 6 months. Both the files and the database are backed up per site, not per server.
  • The server only serves websites and other traffic is blocked. Website traffic comes and goes through a channel called a “port.” Other services use different port numbers. Our firewall only permits traffic on the appropriate ports for managing a website.

Site Speed

A fast loading site reduces people who bounce, improves conversions dramatically, and improves SEO. A 2 second improvement in site loading speed can increase conversions by 25%.

  • Under 2 second page load on slow mobile phones according to https://www.webpagetest.org/ . (There are limits on the use of slider hero images and the use of third party website information.)
  • Automatic image compression to reduce file size. Images can be 70% smaller without reducing quality.
  • Configurable plugin to “cache” data and pages. This is a process of saving commonly used images and pages in a special location so that they can be retrieved without being recreated every time.
  • Base theme chosen for its ability to load fast while looking good. (The theme defines the look and feel of a site.)
  • Open Litespeed Server–It is an operating system of sorts. Technically it replaces Apache and is much faster and can handle more traffic. It is comparable or faster than the other major player–NGINX without the NGINX drawbacks.
  • Tools to prevent unnecessary code from loading. (Because WordPress tries to do so much, it sometimes loads code by default that is not needed for a page. Our tools can eliminate this bloat.)
  • A website crawler to ensure that pages are cached so that they take less time to load.
  • A plugin to reduce file size for the html, css, and javascript files and to optimize the delivery of the many files that are created for a simple webpage. (A typical website can load 20-30 files.)
  • Server runs php 8.0–the latest and fastest version of php–which the language the WordPress is written in.

Site Look, Feel and Functionality

The look and feel will determine how people interact with your site.

  • 80 or more templates to start the design process quickly.
  • We can build any look that you want.
  • Easily editable by many average users. WordPress powers 60 percent of the web.
  • The ability to create pages that Google will not index–thus retaining some privacy.
  • Attractive signup forms that reduce spam form submittals. (Spammers like to fill out online forms to “advertise” to whoever receives the forms.)
  • Plugins to make replacing images and renaming things easier.
  • Easily build content from pre-designed templates rather than creating from scratch
  • Ability to connect directly to Google Analytics (to easily see who visits the site and how they interact.)
  • Email from the site will be handled through SendinBlue or SendGrid or a similar platform.

SEO Out of the Box

SEO stands for Search Engine Optimization and is the process of creating and maintaining a site so that Google likes to rank it well. These items will get you a great start, but will not replace a full SEO campaign.

  • Site speed items listed in that section
  • SSL certificate automatically maintained–Google likes SSL certificates.
  • Rank Math plugin to define SEO parameters like
    • key words
    • robots.txt
    • site map
    • Defining Google displays information about the page.
    • Setting up basic organization information for local searches. (location, name, telephone number, etc.)
    • Monitor for pages that Google cannot find and then apply a redirect. (Google penalizes sites when it is told pages exist when they don’t.)
  • Rank Math plugin for schema–which is a technical way of organizing data that helps Google inventory your site
  • Ability to connect directly to Google Analytics (to easily see who visits the site) and to Google Search Console to see what is working.
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