Branding Definitely Affects SEO, CTR, and Sales

Branding can dramatically affect you sales success online. Using eye tracking technology, the agency analysed 400 Google search journeys and found that 82% of consumers will click on a brand that they’re already familiar with in the SERP, regardless of that brand’s ranking position. In fact, users were willing to scroll down to position 8 …

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Share Google Analytics Properly with Staff and Contractors

This page provides 6 simple steps with images to share your Google Analytics accounts property with other internal or external users. Each step includes a screen shot to make following along easy. But first, why should you even care? Sharing your direct access Google Analytics is very dangerous. In the worst case scenario, the person …

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Billboard Swallows Car!

Sometimes the best ideas are when old meets new. The French have a term for tricking and fooling they eye: trompe l’oeil. There are some great examples at the website: http://www.creativebloq.com/art/trompe-loeil-12121498. The idea has been around for centuries, going back to Roman times. Visitors to Nashville’s Tulip Grove Mansion, completed in 1836, can see a …

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