McDonald’s Billboards: Far more Interesting than Their Hamburgers

Arguably, McDonald’s is one of the most recognizeable brands around the world, even though many would argue the product itself is not top of the line. It is, however, still of reasonably quality and very predictable and very fast, regardless of where you go–which is effectively what it sells. Part of McDonald’s alure is their …

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Art Everywhere Results

The OAAA just released the results of the “Art Everywhere” project I discussed a little while back.   They had the Nielsen On Location Group create the report which you can see here:  https://huttonadvertising.com/huttonadvcontent/uploads/2014/11/Art-Everywhere-Campaign-Nielsen-Report-2014.pdf. Highlights The project sampled 550 people each week for 13 weeks for a total 7,110 respondents. The focus of the outdoor media …

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