Bloody Effective Advertising

Would you dare to show a lot of blood on a billboard advertisement and its surroundings in order to advertise a movie full of guts and gore? At what point would the advertisement go from highly realistic to shock advertising, which means something that deliberately...

Sporty Billboard Advertisements

The wholesale sports apparel market is $70 billion. Collectively, Americans spend about as much on sports apparel ($30 billion) as Tennessee does on its entire state budget (about $33 billion). The largest two wholesalers are Nike and Adidas at $27 billion and almost...

Nationwide Did an Amazing Wallscape

A few billboard advertisements are jaw droppingly cool. You wonder if you really saw it. Nationwide did such a billboard campaign at the company headquarters in Columbus Ohio. It is as eye-catching as it adventuresome and one of the most memorable board designs....

Google Does It with Jaw Dropping Size

Yeah, it is big.  25,000 square feet big.  It takes up a whole city block and is eight stories high.  It keeps Times Square lit up all night. Clear Channel’s first customer on this board is Google, which is using it for Black Friday through the Christmas Season...

Art Everywhere Results

The OAAA just released the results of the “Art Everywhere” project I discussed a little while back.   They had the Nielsen On Location Group create the report which you can see here: ...

Even Google Uses More Outdoor

Revenue for Outdoor Advertising imrpoved by 0.8% during the 2nd quarter of 2014 compared the previous year, total revenue was about $2.17 billion according to the OAAA. This increase in revenue marked the 17th consecutive quarter with growth within the industry. In...

Art Everywhere

Although most people view art in museums, billboard companies around the United State brought art free to average citizen on billboards. In the process, they reminded us of the beauty of art and how it can inspire us. Art Everywhere created the largest outdoor art...