Local Listing Management Service (Petra)

Be seen locally where folks are looking for your services while improving your Google rankings.

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We will ensure that your business information is accurate, updated monthly, and

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• listed properly in the
  • 3 main search directories: Google My Business, Yelp, and Bing
  • 4 main data aggregators: Factual, Foursquare, Infogroup, and Localeze
  • 30 directory services including Facebook, Apple, Dun and Bradstreet, Superpages, Verizon, and Alignable
• available for the 5 main voice search systems, and
• submitted to 80 or more GPS mapping services like Waze, Garmin, Tomtom, Toyota, etc.

By having this much consistent information across all of these networks, Google will rank you higher and potential customers will trust you more. Further, when folks go to their favorite tool, like Yelp or Foursquare, to find a service, your information will be available and accurate and be treated as fresh and up to date.

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This Service is for you if

• You are a small business owner wearing multiple hats and getting frustrated with all of the marketing chores you have to do and check up on? 
• You have several locations to manage and you just need someone to hand the correct information off to.
• You have a small business that is getting killed in SEO by large brands with a lot more money and resources 
• You are worrying whether your customers can contact you from your online presence?
• You are concerned that Google might change your Google My Business Page without you getting around to correcting it. (Yes Google will accept “user comments”)
  

Imagine If

• You didn’t have to check Google My Business monthly to ensure the contact information was correct for all of your locations? 
• Your elevator pitch and contact information is correct and uniform in online directories across the internet.
• You were a featured listing on a local search result, right below the advertisements and right above the regular organic listings.

The Truth Is

You can provide us your initial data once in a simple format and provide updates monthly and do nothing more to be listed in Google My Business, Bing, and other local locations with the right information. Our process is as close to a set it and forget approach as you will find.  You can check these tasks off of your daily marketing routine.

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Are You Tired Of

• being drowned out by national brands that rank well because they have a huge budget and a national presence ?  
• making sure all of your locations information is being kept up-to-date
• checking a ton of different website locations regularly. 
• worrying about whether your internet marketing is making the phone ring?

If This sounds like you, you are not alone!

Most of us who are small businesses wear multiple hats, have a limited budget, and do not get automatic recognition by having a national brand. It isn’t like any of us have time to check everything on a daily basis.

That is why I implemented this program first for my billboard advertising services. I wanted to see if it work and if it would truly help. IT DID.

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When you signup for our Local Listing Service You will Get

1. Your information will be voice search ready in the 5 main voice search program. You care because many business cannot be found via voice search, yet as of 2020, at least 50% of searches will be voice searches. Voice searches are based on more natural language and are often used to help people find information like directions, store hours, products offered etc.
2. Consistent listing in the three most important search engine directories: Google My Business Yelp, and Bing. You care because search engines post these listings in hopes that they will provide folks the information they are looking for without sending them to your website. They also generally rank ahead of regular search results.
3. Consistent listings in the the four largest data aggregators:  Factual, Foursquare, Infogroup, and Localeze. You care because your listing will show up in places we don’t submit to and that will also increase the chances you will rank well. 
4. 30 directory services including Facebook, Apple, Dun and Bradstreet, Superpages, Verizon, and Alignable. You care because users of these services often go directly to these places to look for services and avoid the whole search engine process.
5. Automatic updates regardless of whether you provide additional information. You care because if your information gets stale, the various directories will allow newer listings to rank higher than you. That could also negatively affect your local rankings as you slowly become less visible. You also care because some of these services allow “users” to submit changes to your listings. The monthly updates provide a chance to correct for any of those issues.
6. The opportunity to enhance many of these listings by submitting photos on a monthly basis of your work. Again, this keeps your listing fresh. The listing services and your customers will want to see pictures of what you are doing.
   

YOU WILL ALSO GET THESE BONUSES (list bonuses):

As a bonus, you may also use our Managed Wordpress Hosting.

We normally charge $30 per month for this service, but it we will include it in this package at no cost. Our Managed Wordpress Hosting will

• keep all of your plugins and themes up-to-date on your behalf, which will save you time and worry and much, much safer from hackers.

• load your sites quickly which will improve your SEO results and customer interaction on your website. (People leave sites that load in more than 3-4 seconds.)

• scan your site on a regular basis to ensure it isn’t compromised with malware

• backup your site on a daily basis so that if something goes wrong, we can recover your site easily. You will not need to manage this process.

• allow you to create subdomains for testing plugins, themes, content and more.

• Provide and maintain an SSL certificate for you site(s) so that customers feel more comfortable sharing information with you and so that you can rank higher in Google

• Include our recommended plugins for the best WordPress experience and search engine rankings.

Our Managed Wordpress Hosting does not provide email service. We recommend G-Suite or Outlook for Business.

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ARE YOU READY TO SIGN UP/ENROLL/PURCHASE?

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$125 Monthly Maintenance Fee 

$0 Setup Fee Included

Optional Charges

$150 setup and claim Google My Business

$150 setup and claim Yelp

$150 Setup and claim Local Facebook Listing

$300 Complete Keyword Analysis for your website

All charges are per location.  Ask us about discounts for 5 or more locations

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YOU WILL ALSO ENJOY/GET TO/RECEIVE (support forum/group, email support, phone call, checklist, etc):

Each month we will refresh all of your content to keep it fresh.  If it becomes stale, you may slip in your ranking in these individual sites and then in your Google Search Engine Rankings.  This monthly refresh is also an opportunity to update your marketing information and to correct any visitor submitted information, such as a visitor claiming you have different operating hours than you do.

I UNDERSTAND YOUR SITUATION BECAUSE (your story and why you can help – been there/done that statement):

You may have noticed that our agency also offers Billboard Advertising services as well.  There are about 4 major brands that dominate the industry across the country. They have huge budgets that they are willing to spend on marketing.  We are a very small office in a local area. We wanted to rank well in Google and have people call us before they call the national brands we compete against.  We were getting crushed and not always even faring well against other local providers.

We chose to offer this service because we found that it works.  After creating our Google My Business page and then optimizing our listings in local search, we became a top listing in Google Maps and were featured in the Local Search results.  We often beat the national brands on these local searches.

Since our goal is to help our clients grow their businesses, we decided that this is an important tool for us to add to our publicly available toolbox.

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ARE YOU READY TO GET STARTED?

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THE DETAILS (intense breakdown of the entire program/product):

We will collect your basic company information for each location:

• The address

• telephone number

• website address

• a description of the services offered

• some gallery pictures

• some SEO keywords

We will then submit this information each month to Google My Business, Yelp, Bing, Factual, Foursquare, Infogroup, Localeze, Facebook, Apple, Dun and Bradstreet, Superpages, Verizon, and Alignable and almost 30 other directories. We will also ensure that your information is available to the 5 major voice search systems: Amazaon, Alex, Bixby, Cortana, Google Home, and Siri as well as to over 80 mapping programs such as like Waze, Garmin, Tomtom, and Toyota.

As part of our initial setup, we will ensure that you have listings in Yelp, Google My Business, and Bing that we can edit on a regular basis provided we claim the listings or you provide us access.

Each month we will update your listings and picture gallery with up to 4 new pictures (provided by you) to help ensure that the listing services believe your information is current. (If they think your data may not be current, they may let others take your position.)

THIS PROGRAM/SERVICE/PRODUCT IS NOT FOR:

This program may not work for you if your customer base is thinly spread out over a very large geographical area or if you want to manage all of these listings yourself.

THIS PROGRAM/SERVICE/PRODUCT IS FOR:

This service will benefit people or companies that want a significant number of customers from one or more cities or towns or other local area.  We can setup listings for multiple physical locations or a service area for businesses without a local walk-in office.

ARE YOU READY TO SAY YES?

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MY PERSONAL GUARANTEE & REFUND POLICY:

We will list you in the 3 main search directories 4 main data aggregators, and over 30 directories with consistent contact information, which will attract the attention of Google and other search engines for local searches.  Your search results on the national scene or in other communities may not change. You will have control over your Google My Business Listing once we have completed the verification process. All of these services will be updated on a regular basis so that these services and the main search engines view your data as fresh. 



Since it takes time to setup up these listings, we do not issue refunds.  However, you will own the information and the listings. You are free to discontinue working with us.

FAQ’S/COMMON QUESTIONS (cover common objections here):

Do I have to have a physical location?  We use our service and we do not have a physical or walk-in location.  We are listed in Google as a Service Area Business and list ourselves as “By Appointment Only.”

Do I need SEO Keywords:  They are not required per se; we will get you listed by type of business in all of these places.  If you have other marketing driving name recognition, this service will still greatly enhance those efforts to be found.  You probably know a few search terms off the top of your head anyway. However, due to the technical way searches are handled by Google, Bing, Yahoo, etc., keywords are one fundamental part of most online marketing approaches.  The better understanding you or your marketing agencies have of what terms/key words work for you business, the better results you will get.

Do I really need voice search?  50% of all searches are voice searches.  Even desktop computer users are doing things by voice since 30-40% of Windows 10 users would rather ask the computer to search for them instead of typing into a search box.  It is simply much easier for people. Being listed in various services is not enough. For some business, like restaurants, having Google or Siri aware of your location could make the difference of someone on the street walking into or driving to your location. 

What are featured local listings in search and why are they important?  The short answer is that these listings are special and go to the top of the page and are very valuable.  People pay far, far more attention to the listings at the top of the page than even the items part way down, much less the bottom.  In the end, these listings can create a lot more clicks and views and even physical visits to your location(s).

Here is why:



Google makes a lot of money selling ads around the information that they curate for searches.  The more they can make you THE place for search, the more money they make. They do nt necessarily want to send people to your website.  To Google’s chagrin Sometimes, national brands with lots of money can rank well even if they do not really have the best offerings in a local market, though they may have great offerings on a national scale.  People trust search engines to provide “The Answer” enough that the top ranking position always gets astoundingly more clicks than the second place listing, and so forth down the line.



Sometimes folks are going to google to find a provider that they can drive or walk to or just call up for an immediate question.  Google wants to have that information at the searcher’s finger tips, without extra clicks in order to be THE source of information. 



So Google creates listings of local service providers for most searches.  Most of the time these lists are just below the advertisements and just before the generic organic search results.  Occasionally, these local search results are much lower. Regardless, items closer to the top get more attention, so having your listing in this select group can be very powerful.  The difference in click through rate just from the number 1 spot to the 2nd spot is enormous.



To prove that these are “local” results and to let people know where to walk or drive to, the local listing often includes a map with pins and a link to the Google My Business Page.  The top 3 listings are usually included in the initial search results, which can be expanded by a mouse click.

How much can this service help with SEO?  We offer this service because we found this approach dramatically improved our SEO.  However, we cannot answer this question directly because SEO depends on a variety of things.  One of the key factors for SEO are the incoming links to your site and the consistency of this information.  If you do not have many links or if your information is inconsistent, this service will help you dramatically with getting links.  However, if you have low quality content on your pages, the links will not help very much because Google wants to link to sites that answer real people’s real questions.  We can of course help you create high quality content for you pages.

Why do I care about directory services, I thought Google search results were enough.  For starters, Google pays attention to links to your website. When these services link to your website, Google likes you more. 



Google is a great research tool to find information about whether billboards work, why the sky is blue instead of green etc.  Companies that focus on answering these types of questions, can do a lot of effective marketing. However, many people turn to online directories to find companies that offer the services and products that they are looking to buy.  These online directories have replaced the yellow pages for most people. People using these services do NOT Google for listings—they go directly to the listing service they prefer to use..

What are Data Aggregators and why are they important?  Data aggregators scrape information from the web and then provide that information to variety of other sites and services, such as social media platforms, search engines, review sites, etc.  They are constantly looking for references about your business and attempting to determine your business’s “real” information. Lucky for us, they trust programs like ours very readily as a source of good information compared to random bits they see on the internet.  By submitting your information directly to them through us, you are taking control of the data about your company, which will increase the public’s faith that you are who you say you are. You are ensuring that they are spreading the right information about you and that your customers and the internet at large are not confused about who or what you are.

READY TO ENROLL/PURCHASE?

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STILL ON THE FENCE? LISTEN TO/WATCH THIS:

[INSERT OPTIONAL AUDIO OR VIDEO TESTIMONIALS]

We will ensure that your business information is accurate, updated monthly, and

local listing sidebar

• listed properly in the
  • 3 main search directories: Google My Business, Yelp, and Bing
  • 4 main data aggregators: Factual, Foursquare, Infogroup, and Localeze
  • 30 directory services including Facebook, Apple, Dun and Bradstreet, Superpages, Verizon, and Alignable
• available for the 5 main voice search systems, and
• submitted to 80 or more GPS mapping services like Waze, Garmin, Tomtom, Toyota, etc.

By having this much consistent information across all of these networks, Google will rank you higher and potential customers will trust you more. Further, when folks go to their favorite tool, like Yelp or Foursquare, to find a service, your information will be available and accurate and be treated as fresh and up to date.

When you sign-up for this local listing management service

We will collect your basic company information for each location:

• The address
• telephone number
• website address
• a description of the services offered
• some gallery pictures
• some SEO keywords

We will then submit this information each month to Google My Business, Yelp, Bing, Factual, Foursquare, Infogroup, Localeze, Facebook, Apple, Dun and Bradstreet, Superpages, Verizon, and Alignable and almost 30 other directories. We will also ensure that your information is available to the 5 major voice search systems: Amazaon, Alex, Bixby, Cortana, Google Home, and Siri as well as to over 80 mapping programs such as like Waze, Garmin, Tomtom, and Toyota.

As part of our initial setup, we will ensure that you have listings in Yelp, Google My Business, and Bing that we can edit on a regular basis.

Each month we will update your listings and picture gallery with up to 4 new pictures (provided by you) to help ensure that the listing services believe your information is current. (If they think your data may not be current, they may let others take your position.)

As a bonus, you may also use our Managed Wordpress Hosting.

We normally charge $30 per month for this service, but it we will include it in this package at no cost. Our Managed Wordpress Hosting will

• keep all of your plugins and themes up-to-date on your behalf, which will save you time and worry and much, much safer from hackers.
• load your sites quickly which will improve your SEO results and customer interaction on your website. (People leave sites that load in more than 3-4 seconds.)
• scan your site on a regular basis to ensure it isn’t compromised with malware
• backup your site on a daily basis so that if something goes wrong, we can recover your site easily. You will not need to manage this process.
• allow you to create subdomains for testing plugins, themes, content and more.
• Provide and maintain an SSL certificate for you site(s) so that customers feel more comfortable sharing information with you and so that you can rank higher in Google
• Include our recommended plugins for the best WordPress experience and search engine rankings.

Our Managed Wordpress Hosting does not provide email service. We recommend G-Suite or Outlook for Business.

If you are ready to sign up or test it out complete the form below and we will be in touch.

Get Found Online!

We can tell you how easy it is to find your business in a local search and what services list your business.