Sometimes the funniest and most intriguing things are those that are also very direct, as in the recent duel between BMW and Audi. In Europe these two companies battle it out pretty frequently, but here in the US, they prefer to keep the ads focused on themselves for the most part. However, Audi decided to …
Audi Eggs on BMW in a Billboard and Social Media Duel Read More »
The OAAA just released the results of the “Art Everywhere” project I discussed a little while back. They had the Nielsen On Location Group create the report which you can see here: https://huttonadvertising.com/huttonadvcontent/uploads/2014/11/Art-Everywhere-Campaign-Nielsen-Report-2014.pdf. Highlights The project sampled 550 people each week for 13 weeks for a total 7,110 respondents. The focus of the outdoor media …
Revenue for Outdoor Advertising imrpoved by 0.8% during the 2nd quarter of 2014 compared the previous year, total revenue was about $2.17 billion according to the OAAA. This increase in revenue marked the 17th consecutive quarter with growth within the industry. In addition to this, Kantar Media also claimed that OOH has outperformed all other …
Although most people view art in museums, billboard companies around the United State brought art free to average citizen on billboards. In the process, they reminded us of the beauty of art and how it can inspire us. Art Everywhere created the largest outdoor art show ever, placing famous artwork on over 50,000 displays all …
