{"id":1008,"date":"2015-08-13T20:23:17","date_gmt":"2015-08-13T20:23:17","guid":{"rendered":"https:\/\/bestnashvillebillboards.com\/?p=1008"},"modified":"2015-08-13T20:23:17","modified_gmt":"2015-08-13T20:23:17","slug":"light-up-consumer-interest","status":"publish","type":"post","link":"https:\/\/huttonadvertising.com\/light-up-consumer-interest\/","title":{"rendered":"Light up Consumer Interest"},"content":{"rendered":"
The Economist<\/em> has a brand that it is a magazine for leading, deep thinkers. As we have all seen cartoons often use light bulbs to indicate when a person has a good idea. This billboard in Britain cleverly combines the two ideas, by having a light bulb light up , suggesting that a pedestrian that walks under the board is smart enough to read The Economist<\/em>.<\/p>\n <\/a><\/p>\n In addition to the fact that it is interactive, the board is appealing because we all want to be in the elite crowd. The board subtly tells us that only deep thinkers truly get what The Economist<\/em> talks about.<\/p>\n This simple billboard uses motion detectors at the base of the light bulb to tell it when someone is under the billboard. Then it \u201cknows\u201d to turn on the light bulb.<\/p>\n Even if the pedestrian does not realize his \u201cbrains\u201d are turning on the billboard\u2019s light bulb, drivers and walkers farther away will see the flashing light and take notice.<\/p>\n Consider these other interactive billboards (many of them in London and Britain)<\/p>\n Studies have shown that on average it takes at least 7 views of a billboard for a person to remember the message (which is much less than other mass media.) However, we are all bombarded with enough advertisements, that many of us filter out many, if not most of the advertising that we see.<\/p>\n The Economist is smart to draw in the customer using an interactive billboard because when the person actively engages with the billboard, they become one with the message; they drop their filters. These billboards are still new enough to capture their attention and inspire a reaction.<\/p>\n","protected":false},"excerpt":{"rendered":" The Economist has a brand that it is a magazine for leading, deep thinkers. As we have all seen cartoons often use light bulbs to indicate when a person has a good idea. This billboard in Britain cleverly combines the two ideas, by having a light bulb light up , suggesting that a pedestrian that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/posts\/1008"}],"collection":[{"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/comments?post=1008"}],"version-history":[{"count":0,"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/posts\/1008\/revisions"}],"wp:attachment":[{"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/media?parent=1008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/categories?post=1008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huttonadvertising.com\/wp-json\/wp\/v2\/tags?post=1008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Consumers as Part of the Ad (Brought to You by New Technology)<\/strong><\/h3>\n
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Does an Interactive Billboard Work?<\/h3>\n