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Meet the Owner

Eric Hutton, the founder and owner of Hutton Advertising, LLC, brings a unique blend of technical expertise, creative vision, and community spirit to his work. Born in a small town but having spent much of his life in Nashville, Eric combines small-town values with big-city insights. His educational background is diverse, with degrees in electrical and environmental engineering, complemented by minors in mathematics and music. This multidisciplinary education, influenced by his mathematically-gifted father and linguist mother, provides Eric with a rare ability to approach problems from various angles, blending analytical thinking with creative solutions.

Professional Journey

Eric’s professional journey began in environmental engineering, driven by his love for hiking and desire to protect the outdoors. He started at Tennessee’s Division of Pollution Prevention and Environmental Awareness, where he wore many hats. From analyzing data for policymakers to communicate with the press, to making financial arguments to business owners about cost-effective environmental protection methods, Eric developed a versatile skill set. He also designed training seminars and crafted succinct technical letters, honing his ability to translate complex ideas into accessible language—a skill he now applies expertly in marketing and advertising.

In 2004, Eric founded Practical Programs, Inc., focusing on web development and database programming. The company quickly adopted new coding standards and cloud technologies, staying at the forefront of digital innovation. Recognizing the need for more comprehensive marketing solutions, he expanded into billboard advertising in 2011 by acquiring a Billboard Connection franchise. This venture allowed him to become an expert in out-of-home advertising across multiple states. In 2018, he chose to work independently, and by 2020, Practical Programs and Hutton Advertising merged to form the current Hutton Advertising, LLC, offering a comprehensive suite of services.

Marketing Philosphy and Approach

As a marketer, Eric excels at uncovering the unique stories of businesses and destinations. He has a particular passion for helping DMOs (Destination Marketing Organizations) develop branding that captures their essence and reaches their target audience effectively. Eric’s approach involves active listening to understand clients’ concerns, quickly getting up-to-speed on their situation, and identifying their targets.

Eric’s methodology is both analytical and creative. He combines data-driven strategies with innovative visual concepts, ensuring that each campaign is not only aesthetically pleasing but also functionally effective. His engineering background allows him to analyze marketing data rigorously, determining what the data can and cannot reveal about campaign effectiveness. Clients appreciate his ability to explain complex technological concepts without resorting to jargon, often referring to him as a “website ninja.” Eric’s attention to detail extends from pixel-level placement in web design to coordinating various vendors for timely campaign execution.

Community Involvement and Personal Interests

Beyond his professional endeavors, Eric is deeply committed to community service. An Eagle Scout in his youth and an adult scout leader at different times, he has founded a bike advocacy group, participated in Rotary Club, and volunteered with various religious and educational institutions. His love for the outdoors is evident in his personal pursuits—he has hiked an impressive 75% of the over 900 miles of trails in the Smoky Mountains and several hundred miles of the Appalachian Trail.

Eric’s diverse interests, including music, storytelling, and photography, inform his creative approach to marketing. He’s an excellent amateur musician and enjoys creating visually appealing websites that are both pretty and functional. His love for running and outdoor activities not only keeps him physically active but also connects him to the communities he serves.

Why Hutton Advertising

With Hutton Advertising, clients gain more than just a service provider—they partner with a professional who is committed to understanding their unique needs, crafting tailored solutions, and delivering results with integrity. The company offers a wide range of services, including billboard advertising placement and strategy, website development focused on speed and efficiency, custom WordPress plugin development, SEO, Google search ads, geofenced advertising, and database solutions and cloud server management.

Eric’s philosophy of continuous learning and adaptation ensures that Hutton Advertising remains at the forefront of industry trends. Whether crafting a billboard campaign, developing a website, or planning a digital marketing strategy, Eric brings a wealth of experience and a unique perspective to every project. His commitment to finding the best solution that communicates the client’s message effectively, stays within budget, and reaches the intended audience makes Hutton Advertising a valuable partner for businesses looking to thrive in an ever-changing marketing landscape.