The Economist has a brand that it is a magazine for leading, deep thinkers. As we have all seen cartoons often use light bulbs to indicate when a person has a good idea. This billboard in Britain cleverly combines the two ideas, by having a light bulb light up , suggesting that a pedestrian that …
And you thought Billboards in Nashville TN could only be a sign. See some examples of how to make an interactive billboard, such as one to eat, and that serves beer.
If you thought you saw someone sitting on top of a tall billboard with a giant teddy bear, would call for 911 to help them get down or so that the won’t jump off? When a BMW dealer posted the add above 3-D billboard design, several people did just that, not realizing the “person” was …
Ever see a 30 foot high cigarette butt getting crushed in an ashtray? Think that visual would get your attention? It certainly isn’t subtle. All it needs for a call to action is the company website: QuitPlan.com. The group helps smokers kick the habit. Potential Buyers Smokers (and other addicts) come from all demographics. This …
Do any of us older than 13 not have at least some concern about our weight or staying in shape. Since dieting is something we can all relate to, the right billboard message can get a lot of good attention. This Chattannoga, TN, billboard for Silberman’s Fitness center certainly makes it point clear–call us to …
Arguably, McDonald’s is one of the most recognizeable brands around the world, even though many would argue the product itself is not top of the line. It is, however, still of reasonably quality and very predictable and very fast, regardless of where you go–which is effectively what it sells. Part of McDonald’s alure is their …
McDonald’s Billboards: Far more Interesting than Their Hamburgers Read More »
Would you dare to show a lot of blood on a billboard advertisement and its surroundings in order to advertise a movie full of guts and gore? At what point would the advertisement go from highly realistic to shock advertising, which means something that deliberately startles and offends. In the category of Outdoor Billboard Advertising …
The wholesale sports apparel market is $70 billion. Collectively, Americans spend about as much on sports apparel ($30 billion) as Tennessee does on its entire state budget (about $33 billion). The largest two wholesalers are Nike and Adidas at $27 billion and almost $20 billion. Obviously, Nike and Adidas can afford one or more fancy …
A few billboard advertisements are jaw droppingly cool. You wonder if you really saw it. Nationwide did such a billboard campaign at the company headquarters in Columbus Ohio. It is as eye-catching as it adventuresome and one of the most memorable board designs. This advertisement is actually a wallscape with three panels on the …
Yeah, it is big. 25,000 square feet big. It takes up a whole city block and is eight stories high. It keeps Times Square lit up all night. Clear Channel’s first customer on this board is Google, which is using it for Black Friday through the Christmas Season and the new year. However, it is …
